No matter what your profession is, it can be very difficult to stay motivated. Burnout is a huge plague on professionals and one of the biggest obstacles they will face.
This burnout is amplified in the marketing industry. Marketing is one of the most important yet most overlooked professions, and it requires so much work.
It’s no wonder so many marketing professionals have trouble staying motivated. I wanted some answers and some tips to curve demotivation for marketing professionals, so I talked to Jurgen Cautreels.
Jurgen Cautreels is a record-breaking internet marketing expert for those not in the know. He has lent his services to countless businesses and is one of the most renowned marketers in the industry.
With a reputation like that, there was no way I’d pass up tips from Jurgen Cautreels, so let’s get to them!
Jurgen Cautreels says that he makes lists whenever he has a new project or goal in mind. He makes long lists that list all of his long and short-term goals and daily goals he needs to accomplish.
He says that waking up in the morning, pulling up a list, and knowing exactly what he needs to do takes off a lot of pressure. There’s no guesswork; he knows what he needs to do and can focus 100% of his energy on doing it.
Jurgen Cautreels says that it’s important to periodically reevaluate your goals so that you know you’re still working towards what you want, and if your long-term goals change, you need to remember to change your short-term ones as well.
According to Cautreels and many other professionals, keeping a learning mindset is important. Jurgen Cautreels says he makes an effort to learn something new every day, whether through articles, podcasts, or books.
Learning is extremely motivational for a lot of people. If you find learning fun or feel motivated to learn something new, it’s important not to waste any time before diving in headfirst. It is being consistent with exploring new ways to learn helped me a lot to master the most essential digital marketing skills.
Going to the gym or on walks is a fantastic way to stay in shape. You don’t need to be a bodybuilder or professional athlete, but studies have shown that those who exercise tend to lead happier lives and be more productive.
Find a form of exercise you enjoy, keep an eye on what you eat, and do your best to stay healthy. Jurgen Cautreels also emphasizes the importance of mental well-being and taking steps to keep your mind healthy.
Time off is extremely important and helps avoid burnout. Not only does it help avoid burnout and give you a chance to relax, but it can also help your mind refresh so you can see problems in a different light.
If you’re focusing on something for weeks or months, it’s hard for your brain to get out of task mode and into think mode. By taking time off, you’re actually giving your mind a chance to think about marketing strategies and concepts instead of just executing them.
Routines are far more important than motivation, and it is much easier to create a routine than to be motivated when your mind is telling you not to. Simply writing down your routine and sticking with it for a month will engrain it inside of you, and motivation won’t even be in the formula for your success.