Lime Crime, the leading makeup brand known for its effervescent, colorful, certified cruelty free vegan products announced that it had been acquired by Tengram Capital Partners, a leading private equity firm that focuses its attention on securing the acquisition of retail and branded consumer companies. They appointed a Chief Executive Officer called Stacy Panagakis who was the former General Manager of Fresh. And in her statement offered to the media, she announced that the brand will expand to other innovative products over the coming couple of years as the market is abundant for the Lime Crime brand.
Founded in 2008, the makeup range, a digitally native beauty brand, held impressive sales records which soared from its original launch and quickly became a bestseller among a youthful market. Boasting an array of colorful, rainbow hair extensions and makeup, this highly esteemed, digital and pioneering cosmetics firm continued to excite fashion forward beauty buffs, bloggers and influencers. For a considerable amount of years, the cosmetic range set beauty trends that took the industry by storm. And its unadulterated, unabashed makeup encouraged customers to experiment, explore and unleash their own self-expression.
Their most popular products are the Unicorn Lipsticks. A superb range that come in a rainbow assortment of colors, the Velvetines, which are ultra matte liquid lip range and the Diamond Crushers Lip Toppers which offers a glittery experience.
The cosmetic makeup assortment can be bought in stores across the US in Bloomingdales, Riley Rose and Ulta.com, ASOS, Revolve, Glowhaus and Urban Outfitters. And more recently it has made it across to the United Kingdom and as from July 2018 Lime Crime is available at in the Selfridges stores and online. Cult Beauty in the UK is also offering this great makeup range online.
Since entering the market in the UK, amidst the excitement of a lot of consumers and beauty influencers, bloggers and experts, the brand has flown of the shelves. Previously Lime Crime customers in the UK could only order online but the shipping proved to be expensive.
Stacy Panagakis reports that the cosmetic brand is very much a millennial brand. A lot of the younger people are taking very big interest because the brand is fun, engaging and offers a cruelty-free, vegan product that is in accordance with their belief systems. Cruelty-free and vegan makeup products are on the rise and while their brand has forged such a unique position in the market, it is expected that it can expand its range of products to accommodate even more consumers and fans.
Now the effervescent brand has hit the shores of the UK and are selling in very exclusive retail stores, it is expected that it will become another hit for the pioneering brand.
Richard Gersten, a Partner at Tengram Capital Partners declares that LC is fundamentally unique among top selling beauty brands and that it has a powerful following and a deep understanding of its consumers and their expressive, vibrant approach to cosmetics. He reports that the brand has done well over the last 10 years and is a revolutionary cosmetic range that pushes past traditional boundaries and empowers people to explore the fun, exhilarating parts of their natures. He recognized that in the era of beauty proliferation, the cosmetic ranges innovation and authenticity stood above the rest. And as a result was the perfect brand to acquire and work with.
Their mission is to offer the unique, magical cosmetic range to more consumers and as mentioned in a previous statement from Stacy Paganakis, their unique relationship with their customers have already defined how they would like the product range to be delivered. And offering the makeup in store and online across the world is their intention.